WEBVTT
1
00:00:00.080 --> 00:00:02.319
The topics and opinions express and the following show are
2
00:00:02.319 --> 00:00:03.960
solely those of the hosts and their guests and not
3
00:00:04.000 --> 00:00:06.919
those of w FOCY Radio. It's employees are affiliates. We
4
00:00:06.960 --> 00:00:10.039
make no recommendations or endorsements for radio show programs, services,
5
00:00:10.080 --> 00:00:13.039
or products mentioned on air or on our web. No liability,
6
00:00:13.080 --> 00:00:15.720
explicit or implied shall be extended to W FOURCY Radio
7
00:00:15.759 --> 00:00:18.519
or its employees or affiliates. Any questions or comments should
8
00:00:18.519 --> 00:00:20.879
be directed to those show hosts. Thank you for choosing
9
00:00:21.000 --> 00:00:22.000
W FOURCY Radio.
10
00:00:45.799 --> 00:00:49.359
Hi, welcome to Next, And this is a show. There
11
00:00:49.359 --> 00:00:52.479
are a lot of next on podcasts, But the reason
12
00:00:52.799 --> 00:00:57.280
this is so different from the others, I guess that's
13
00:00:57.320 --> 00:01:01.039
a big word these days, is that really we're talking
14
00:01:01.039 --> 00:01:04.519
about people and their next careers, and really people who
15
00:01:04.599 --> 00:01:08.239
are in mid career who really don't love what they're
16
00:01:08.239 --> 00:01:11.159
doing or want to be in something next and don't
17
00:01:11.200 --> 00:01:13.200
quite know how to get there. And people who have
18
00:01:13.319 --> 00:01:18.280
had wonderful careers and are doing something exciting in their
19
00:01:18.879 --> 00:01:23.959
latter part of their life and really continuing on with
20
00:01:24.040 --> 00:01:28.000
great careers and not listening to what others say that, oh,
21
00:01:28.000 --> 00:01:29.680
you should be retired, or you should be this so
22
00:01:29.760 --> 00:01:32.680
you should be that they're creating really wonderful lives. Which
23
00:01:32.719 --> 00:01:38.120
brings me to Phil Dixon. Phil is and Phil, welcome aboard.
24
00:01:38.760 --> 00:01:39.280
How are you.
25
00:01:41.000 --> 00:01:41.680
I am great?
26
00:01:42.120 --> 00:01:44.519
Oh good, I'm so glad. So Phil and I have
27
00:01:44.599 --> 00:01:47.000
known each other a very long time and we've done
28
00:01:47.000 --> 00:01:50.079
a lot of interesting things together out in California. And
29
00:01:50.079 --> 00:01:55.799
Phil is still doing really interesting things. And he started
30
00:01:55.879 --> 00:02:00.920
a brain wise or brain based survey assessment, coupled that
31
00:02:01.200 --> 00:02:05.959
with psychology and really was able to help people get
32
00:02:06.120 --> 00:02:10.199
greater insight into themselves and to coach people around that.
33
00:02:10.759 --> 00:02:14.080
And it's really exciting to see what he's been able
34
00:02:14.120 --> 00:02:18.759
to do and he's still continuing that. And what's interesting is,
35
00:02:19.599 --> 00:02:21.560
you know, we had to chat the other day, and
36
00:02:21.599 --> 00:02:24.759
what's interesting is that you know, no matter what age
37
00:02:24.759 --> 00:02:28.639
you are, if you're older, it's still good to get coaching.
38
00:02:29.080 --> 00:02:31.800
So Phil, tell me why you got into this and
39
00:02:31.840 --> 00:02:36.639
why you got into the brain wise coaching area.
40
00:02:37.680 --> 00:02:40.439
Well, so I need to go back a little bit.
41
00:02:40.520 --> 00:02:43.080
So I did my master's degree when I was sixty
42
00:02:43.439 --> 00:02:48.000
and I was approximately twice the average age of the
43
00:02:48.039 --> 00:02:50.840
other people in the group. But I had a great time.
44
00:02:51.319 --> 00:02:54.039
It was counseling and coaching to change. It was learning
45
00:02:54.039 --> 00:02:58.319
about how organizations, teams, and people go through change, which
46
00:02:58.400 --> 00:03:01.719
was what I've been doing. Anyway, One particular thing made
47
00:03:01.719 --> 00:03:05.759
it different was they introduced the neuroscience of the brain, right,
48
00:03:05.840 --> 00:03:08.759
and I went, That's what I've been looking for for
49
00:03:08.800 --> 00:03:11.520
the last twenty years. How can we be more effective
50
00:03:11.520 --> 00:03:14.800
at coaching? So I think the latest phrase is pivot.
51
00:03:15.080 --> 00:03:18.560
I pivoted everything I was doing with the understanding of
52
00:03:18.599 --> 00:03:21.719
the brain, long and short of it, wrote a couple
53
00:03:21.719 --> 00:03:22.199
of books.
54
00:03:23.960 --> 00:03:25.879
And then, by the way, Phil.
55
00:03:26.719 --> 00:03:31.960
There certainly are there's certainly heavy duty books. Let's put
56
00:03:32.000 --> 00:03:34.840
it that way. I wanted I wanted to balance things
57
00:03:34.840 --> 00:03:39.240
between being approachable and being rigorous, and so maybe I
58
00:03:39.360 --> 00:03:43.719
erred on the side of rigorous, but you know, who knows. Anyway,
59
00:03:43.800 --> 00:03:46.000
then people ask me, what how do I assess my brain?
60
00:03:46.439 --> 00:03:49.080
And so I you know, we're all driven by a
61
00:03:49.199 --> 00:03:53.680
balance between threats and rewards. So I identified, you know,
62
00:03:53.719 --> 00:03:56.759
forty seven different types of threats which people respond to,
63
00:03:57.319 --> 00:04:00.840
and that's what the that's what the assessment came about from.
64
00:04:01.000 --> 00:04:03.719
Yeah, that's great. And don't you have an acronym safe?
65
00:04:04.560 --> 00:04:08.719
That's an old acronym I used to use the new
66
00:04:08.719 --> 00:04:10.800
one is what I call the five P models.
67
00:04:11.120 --> 00:04:12.240
Oh, give us that one.
68
00:04:13.199 --> 00:04:17.920
So we're driven by five things. Basically, we're wanting protection.
69
00:04:18.240 --> 00:04:22.560
The brain seeks protection, it seeks participation with others, it
70
00:04:22.639 --> 00:04:26.319
seeks prediction about what's going on. It needs to have
71
00:04:26.519 --> 00:04:30.160
some sort of pleasure and reward, and it needs to purpose.
72
00:04:30.680 --> 00:04:32.120
And so it's the five P model.
73
00:04:32.439 --> 00:04:34.720
Well, I like the five P model actually better than
74
00:04:34.759 --> 00:04:36.720
I like the safe model. But that was when we
75
00:04:36.720 --> 00:04:37.680
were out in California.
76
00:04:38.279 --> 00:04:41.519
That's exactly that was exactly right. That's things change in
77
00:04:41.560 --> 00:04:42.839
the brain world very quickly.
78
00:04:43.360 --> 00:04:46.439
They do they do. Are you seeing any impact of
79
00:04:46.480 --> 00:04:48.120
AI on on any of this?
80
00:04:48.720 --> 00:04:53.720
Huge impact? Tell me, tell me major, major impact. So
81
00:04:53.959 --> 00:04:56.240
a couple of ways, some of which we're doing ourselves.
82
00:04:57.480 --> 00:05:00.800
And that is the way the assessment used to work
83
00:05:02.000 --> 00:05:06.000
is that you go online, you answer the forty seven
84
00:05:06.079 --> 00:05:10.199
questions plus some ecological questions around the individual, and then
85
00:05:10.399 --> 00:05:13.720
it would be sent up to you know, a processing unit,
86
00:05:13.759 --> 00:05:16.399
which would then produce a report. Then I take the
87
00:05:16.399 --> 00:05:21.040
individual through the report. So, now what we've done, and
88
00:05:21.079 --> 00:05:23.319
we could not have done this before the you know,
89
00:05:23.360 --> 00:05:25.439
even a year ago, we couldn't have done this is
90
00:05:25.480 --> 00:05:28.959
what we've done is we've taken all those forty seven things.
91
00:05:29.000 --> 00:05:31.560
I'll give you an example, you know, the need to
92
00:05:31.600 --> 00:05:35.199
be recognized by people that are important to you as
93
00:05:35.240 --> 00:05:39.199
part of participation. And you know, what is it how
94
00:05:39.240 --> 00:05:41.879
do you behave or what's the impact to yourself if
95
00:05:41.920 --> 00:05:43.879
you score either high or low on that? What's the
96
00:05:43.879 --> 00:05:46.759
impact to other people? What's the impact if you overplay that?
97
00:05:47.240 --> 00:05:49.959
What's you know? And so we've done all of those
98
00:05:50.079 --> 00:05:56.079
interpretations through AI for all forty seven different facets, and
99
00:05:56.160 --> 00:05:59.560
so now robust, Oh, it's it's very it's a you know,
100
00:05:59.560 --> 00:06:01.519
it's a great It was. It was a tedious piece
101
00:06:01.560 --> 00:06:03.600
of work, but I could not have done it without AI.
102
00:06:04.040 --> 00:06:07.639
But now if Linda takes the assessment, we can also
103
00:06:07.680 --> 00:06:12.000
do some psychometric analysis immediately and say this is this
104
00:06:12.160 --> 00:06:13.839
is your strength, this is how you like you to
105
00:06:13.839 --> 00:06:16.199
play out, these are the things that you might be
106
00:06:17.319 --> 00:06:20.079
you might be worried about. This is what's going to
107
00:06:20.120 --> 00:06:24.160
cause you to enter into stress. And so we you know,
108
00:06:24.399 --> 00:06:27.360
it's truly a it's a predictive brain assessment.
109
00:06:27.759 --> 00:06:29.879
I need that. I need that phill I.
110
00:06:30.040 --> 00:06:32.839
You can do it. You can do it immediately after
111
00:06:33.160 --> 00:06:33.839
after the show.
112
00:06:34.399 --> 00:06:38.160
Okay, good, I need it. I need it. So why
113
00:06:38.240 --> 00:06:43.160
tell me a little bit about coaching being good at
114
00:06:43.199 --> 00:06:45.800
any time in your life, and even particularly now as
115
00:06:45.839 --> 00:06:49.519
people transition out of corporate jobs or other kinds of things,
116
00:06:49.959 --> 00:06:52.720
how how can they use coaching? And what you're thinking there?
117
00:06:53.199 --> 00:06:56.079
Well, first of all, I've been doing coaching for you know,
118
00:06:56.120 --> 00:07:01.040
thirty five years or perhaps even longer, and so therefore
119
00:07:01.079 --> 00:07:04.120
unbiased in the fact that I see the world through
120
00:07:04.160 --> 00:07:06.560
the through the see the world that through at least
121
00:07:06.560 --> 00:07:09.120
two lenses, one the coaching lens and the other is
122
00:07:09.160 --> 00:07:13.040
the brain lens. And so what I've found is that
123
00:07:13.120 --> 00:07:16.319
when people understand their brain, their brain. But let me
124
00:07:16.319 --> 00:07:19.600
stop for a moment, there's nothing we do or think
125
00:07:19.639 --> 00:07:24.959
about or respond to that doesn't start right between our ears. Everything,
126
00:07:25.079 --> 00:07:27.560
whether it's a great idea, whether it's to go out
127
00:07:27.560 --> 00:07:31.040
skiing or whatever it might be, it all starts with
128
00:07:31.120 --> 00:07:34.439
a with something going on in the brain. And so
129
00:07:34.560 --> 00:07:37.560
if I can coach people and understanding their brain, it
130
00:07:37.560 --> 00:07:40.759
gives them a platform, if you like, upon which to understand,
131
00:07:41.120 --> 00:07:44.199
you know, what causes them to behave the way they do.
132
00:07:44.879 --> 00:07:47.199
I think, so that you know that's number one. Number two,
133
00:07:47.600 --> 00:07:50.439
there are so many changes happening around us at the moment,
134
00:07:50.759 --> 00:07:53.800
and I you know, you know what is it? You know,
135
00:07:53.920 --> 00:07:57.720
plack when when the plates come together and change, I
136
00:07:57.759 --> 00:08:01.439
mean they are major major change is going on, one
137
00:08:01.439 --> 00:08:05.079
of which is which is AI on, one of which
138
00:08:05.120 --> 00:08:09.319
is the geopolitical changes that are going on them, So
139
00:08:09.680 --> 00:08:13.120
huge changes. And I have no doubts our brains will
140
00:08:13.279 --> 00:08:17.560
adapt and respond. They've done so before. When Gutenberg Press
141
00:08:18.079 --> 00:08:21.519
came along, people said, oh my gosh, the world's going
142
00:08:21.600 --> 00:08:27.399
to end. Well clearly it didn't. But it's the same
143
00:08:27.519 --> 00:08:32.639
level of change. Our brains weren't designed to to be
144
00:08:32.679 --> 00:08:36.559
able to read, for example, and so the brains adapted.
145
00:08:36.639 --> 00:08:39.200
We learn how to read, will adapt and learn how
146
00:08:39.240 --> 00:08:42.240
to use AI and leverage it.
147
00:08:43.679 --> 00:08:48.679
So did you see Matt Schumer did an article recently,
148
00:08:48.720 --> 00:08:53.440
and I believe he is the CEO of one of
149
00:08:53.440 --> 00:08:56.639
the big AI companies. I'm looking it up right now,
150
00:08:56.679 --> 00:09:00.679
but he really went into the fact that AI at
151
00:09:00.679 --> 00:09:04.720
the moment, I'm wondering what implication this has for coaching too. Really,
152
00:09:04.799 --> 00:09:08.480
at the moment that AI is gaining empathy, it's gaining
153
00:09:08.639 --> 00:09:15.000
ability to really emulate human behavior and human human thinking
154
00:09:15.080 --> 00:09:18.039
in a way that's almost staggering. And have you seen
155
00:09:18.039 --> 00:09:18.679
that article.
156
00:09:19.159 --> 00:09:21.799
I didn't see the article, but I have to agree
157
00:09:21.799 --> 00:09:24.799
with him. I think he's right. Yeah, yeah, you know
158
00:09:24.879 --> 00:09:27.720
it's not you know, there's going to be a fine
159
00:09:27.759 --> 00:09:34.480
difference between someone emulating empathy and empathy itself. Right, So
160
00:09:35.480 --> 00:09:41.159
when I say someone whatever, yeah, right, I actually use
161
00:09:42.440 --> 00:09:45.759
the AI agent, I use. I actually have a name
162
00:09:45.840 --> 00:09:48.600
for her, and now I know it's an it, but
163
00:09:48.679 --> 00:09:51.519
her name is female. It's Rain, and so you know
164
00:09:51.559 --> 00:09:54.080
I have a conversation with Rain on a regular basis.
165
00:09:54.480 --> 00:09:57.720
Yeah. Interesting. Interesting. How do you think that it's going
166
00:09:57.799 --> 00:10:01.279
to affect the coaching industry? I asked Marshall. We both
167
00:10:01.320 --> 00:10:05.360
know Marshall Goldsmith, right, A asked Marshall about this. He's
168
00:10:05.399 --> 00:10:08.480
doing a Marshall bot. But how do you think it's
169
00:10:08.519 --> 00:10:10.960
going to impact coaching?
170
00:10:11.559 --> 00:10:15.679
I think it drastically is going to Yeah, I think
171
00:10:15.960 --> 00:10:18.759
you know, for many people, I don't know what the
172
00:10:18.840 --> 00:10:20.720
right phrase is are here, So I'm going to invent it.
173
00:10:20.759 --> 00:10:24.799
I'll call it entry level coaching. I need some help
174
00:10:24.840 --> 00:10:27.440
to think about and fill in the blank. There's no
175
00:10:27.559 --> 00:10:30.039
reason to pay two hundred and fifty or five hundred
176
00:10:30.039 --> 00:10:33.320
dollars an hour to an individual. You can probably get
177
00:10:34.000 --> 00:10:38.080
ninety percent or maybe even greater from a from a
178
00:10:38.720 --> 00:10:42.519
you know, an AI coach. So I think from that level,
179
00:10:42.840 --> 00:10:45.799
whether whether or not someone's going to have the sort
180
00:10:45.799 --> 00:10:49.200
of sorry, the AI agents are going to have the
181
00:10:49.240 --> 00:10:51.679
subtlety that we might want to bring, or at least
182
00:10:51.759 --> 00:10:55.240
think we bring. I think that's open ended. I think
183
00:10:55.240 --> 00:10:57.679
there will still be a place for coaching, but it
184
00:10:57.720 --> 00:10:59.679
won't be at the prime, you know, the entry level.
185
00:10:59.720 --> 00:11:02.039
It will be at a more advanced level.
186
00:11:02.200 --> 00:11:04.360
At a much at a much higher level. Now, I
187
00:11:04.360 --> 00:11:06.440
want to go back to that other question I asked
188
00:11:06.440 --> 00:11:11.080
you about, is you know coaching people are seeking coaching,
189
00:11:11.159 --> 00:11:14.480
and obviously you do because you have rain, but seeking
190
00:11:14.559 --> 00:11:19.639
coaching and value of coaching for people in their seventies, yeah,
191
00:11:19.759 --> 00:11:20.360
or eighties.
192
00:11:20.559 --> 00:11:24.000
Actually, there's no there's no time when it stops. I
193
00:11:24.039 --> 00:11:31.240
don't think, you know. I'm I'm actually seventy six tomorrow.
194
00:11:29.840 --> 00:11:31.960
For you, happy birthday, no, thank you.
195
00:11:33.399 --> 00:11:36.279
And so I was talking to a couple of my
196
00:11:36.320 --> 00:11:40.840
colleagues two or three months ago, you know, anticipating being
197
00:11:40.840 --> 00:11:44.279
seventy six, and when I wonder what, I wonder what
198
00:11:44.320 --> 00:11:46.240
the next four years looks like what's it going to
199
00:11:46.279 --> 00:11:51.159
be like be eighty and so I they're coaches, and
200
00:11:53.039 --> 00:11:57.000
I asked them, would they do a reciprocal turn for
201
00:11:57.120 --> 00:12:00.320
me and start coach me? And they did and we
202
00:12:00.360 --> 00:12:04.080
had some wonderful conversations. But what I realized was that
203
00:12:04.639 --> 00:12:09.080
we have one coaching model, right, which we each each
204
00:12:09.159 --> 00:12:11.320
coach tends to have a model that they land on
205
00:12:12.440 --> 00:12:15.960
and they're comfortable with, right, and they would bring that
206
00:12:16.000 --> 00:12:19.600
to bear whether the person was thirty, forty, fifty, sixty, seventy,
207
00:12:19.960 --> 00:12:23.480
perhaps even eighty. And I started asking the question, well,
208
00:12:23.480 --> 00:12:26.279
wait a minute, does one model work for every age?
209
00:12:26.639 --> 00:12:31.399
And I don't think it necessarily does. So that's that's
210
00:12:31.799 --> 00:12:34.559
I mean, literally, this is one week old thinking at
211
00:12:34.559 --> 00:12:38.399
the moment, and so what I'm what I'm starting to
212
00:12:38.440 --> 00:12:40.320
do is sort of say, well, what are the different
213
00:12:40.639 --> 00:12:45.639
coaching thought processes that we need to bring for people
214
00:12:45.679 --> 00:12:49.720
in their sixties or seventies or eighties that that wouldn't
215
00:12:49.759 --> 00:12:53.919
necessarily apply. One of the things I've always done in
216
00:12:53.960 --> 00:12:57.519
coaching is how, you know, imagine your you know, to
217
00:12:57.559 --> 00:12:59.879
a forty year old, it will imagine you're seventy five,
218
00:13:00.679 --> 00:13:03.759
And what would the seventy five year old advise the
219
00:13:03.799 --> 00:13:08.840
forty year old, right, right, Well, that's that that model
220
00:13:08.840 --> 00:13:09.639
doesn't a different.
221
00:13:09.480 --> 00:13:12.759
Dynamic relevant, right, What would the eighty five year old
222
00:13:12.840 --> 00:13:17.120
advi the seventy six year old? Exactly? You're right, that's
223
00:13:17.159 --> 00:13:18.120
a different dynamic.
224
00:13:18.519 --> 00:13:23.000
So there's a different dynamic occurs. Also. You know, I
225
00:13:23.039 --> 00:13:25.360
think as I you know, some people say it's harder
226
00:13:25.399 --> 00:13:28.039
to change when you get older. I actually personally found
227
00:13:28.080 --> 00:13:32.960
it easier to change because I'm less attached to those
228
00:13:33.000 --> 00:13:36.480
things that. You know, as we grow older, things become
229
00:13:36.559 --> 00:13:39.159
less and less important to us, and we get less
230
00:13:39.159 --> 00:13:41.840
and less attached to them. So I think there's a
231
00:13:41.879 --> 00:13:45.240
dichotomy there. You know, in some cases we ossify, but
232
00:13:45.360 --> 00:13:47.279
in some cases it's easier to change.
233
00:13:47.600 --> 00:13:50.840
And you know, it's what's interesting with this thought process. Actually,
234
00:13:50.960 --> 00:13:54.360
I think your survey would really have a lot it
235
00:13:54.399 --> 00:13:57.799
would be interesting to use that survey with older people.
236
00:13:58.240 --> 00:14:00.279
And the reason I say that is because because the
237
00:14:00.360 --> 00:14:04.440
dynamics do change, and what they may have answered when
238
00:14:04.480 --> 00:14:07.600
they were fifty, let's say, maybe very different than how
239
00:14:07.600 --> 00:14:10.559
I answered seventy seventy five, eighty. Because one of the