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The topics and opinions expressed and the following show are
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solely those of the hosts and their guests and not
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be directed to those show hosts. Thank you for choosing
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W FOURCY Radio.
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Well, hello everybody, thanks for joining the show again today.
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Really looking forward to having an interesting show. We have
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doctor Greg Williams with us, and he is a master negotiator.
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Doctor Williams has spoken all over the world done ted talks.
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Is able to help people understand human body behavior. Look
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at what that means in terms of negotiation practices, and
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I mean he's just an insightful individual. He's also a
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member of the Marshall Goldsmith one hundred Coaches, a very
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prestigious group of which I also am a part. And
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actually that's how we know each other. I'm not going
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to be labor the fact here very much and just
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get right into our discussion with doctor Greg Williams. Greg,
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thanks so much for joining me.
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Okay, well, I could go all the way back to
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when I was four. You, Oh, you don't want me
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to go back that far.
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Sure, No, I don't think so.
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No.
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So you're a good guy. You probably had You're a
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big guy. You probably had to negotiate your way through
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a lot of different things.
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Well, I did, and even Okay, I'll tell you a
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brief story when I was four. When I was four,
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I was allowed to shine shoes. My parents allowed me
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to shine shoes at the corner bar, which was about
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three or four doors away from our home, and I
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used to observe how I interacted with people at four
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years old, not understanding that I was negotiating, but I
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also was observing body language signals that would allow me
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to readjust my pitch shoeshine, sir, shoeshine, sir, mister Johnson,
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would you like a shoe shine, sir? One of those things. Now,
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let's progress past that point, because when I prior to
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leaving Corporate America, I was a vice president of an
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organization and my division had the highest sales amongst all
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divisions in the corporation. The president asked me, what are
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you doing differently than everyone else, and I said, well,
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I've taught my fluke how to negotiate better, and negotiation
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is something that we do every day, yeah, constantly. And
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the way I started practicing more or acquiring more skills
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about the negotiation process is observing what worked, what didn't work.
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And then as I grew deeper into my negotiation expertise,
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I read all kinds of books. Again, I started speaking
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throughout the world about the negotiation process and attended institutions
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whereby I was able to enhance my negotiation skills. And Linda,
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I said, a moment ago, we're constantly negotiating. That's my motto.
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You're always negotiating. So for me, negotiation is somewhat of
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a fun process because I believe in every situation, a
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when is somewhere to occur. You just have to make
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sure you can dig deep enough to pull it out.
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Wow wow, So how do you dig deep enough to
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pull it out?
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Greg, Well, that depends on the situation, what people want
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from the negotiation and the relationship to what degree one
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wants to preserve it. Later on, I say, all of
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that is simply state, you and I are negotiating from
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a win win perspective, and I want to preserve the
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relationship as well as you, we will negotiate more, let's say, gently,
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than otherwise would be the case if we had a
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win lose perspective from either of our sides. You have
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a well, the only way I can win is if
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Greg loses or if I have that same perspective. If
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we have that mindset, we're going to have much of
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a more of a rigorous interaction, and more than likely
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it will not be as respectful as with the first
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situation that I actually spoke about. So how do you
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dig deeper? If let's take the win win situation? So, Linda,
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what would it take to have this be perceived by
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you as a successful negotiation outcome? You give me your perspective.
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I'm listening to it, and not only am I listening
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to what you say, I'm listening to the words that
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you use to represent your thoughts, and I'm listening to
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how you are positioning yourself with those words. I'm also
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observing the body language that comes along with that from
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a nonverbals perspective, and I'm looking and listening to the
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tonality that you're also using. Well, Greg, I'd love to
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see us come out with a situation that allows both
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of us to feel as though we walked away satisfied
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and happy. Now let's flip that over to the wind
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lose perspective. Yeah, well, Greg, look, this is the way
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that we're going to do this. If we can do
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it this way, we'll be happy. I need ninety percent
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of this outcome, and yes, I'll give you ten percent
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for now. In the future, though somewhere down the line,
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hopefully I can give you a greater return. Are you
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in agreement? Now you've heard the tonality difference and you've
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heard difference. Yeah, totally exactly. So those are some of
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the aspects that one has to consider when you're going
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to dig deeper, because in certain cases, you may want
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to let that other individual, that last individual type take
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you down a particular path to see how far they
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would take you down that path, and then you can
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flip the script on them. So, again, to answer your question,
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it depends on how deep you want to dig based
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on the styles of the negotiators, what they want, and
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the demeanor they display while they're negotiating.
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Well, and how do you determine which style you're going
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to use, because sometimes you don't really know what type
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of negotiation it's going to be.
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Well, in high stakes negotiations with some of my clients,
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as an example, we have done extensive research on the
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opposition for why they are even negotiating with us, what
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are their alternatives, and to what degree they may walk
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away from the negotiation based on leverage that they or
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we apply in the negotiation. So I say all of
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that to say one should never walk into a negotia blindly.
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That's to say, not knowing anything about the other party. Okay,
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let's say if it's a milder relationship type of environment
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that you walk into and you don't know anything about
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the opposition, you can take a neutral position. So for example,
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you're seeing me now, and for those that are listening
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to it, I've adopted a real neutral stance. Even in
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my position, I'm not leaning forward, I'm not really leaning back.
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I'm just there. And what I'm doing, even with my tonality,
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is not trying to express any positional perspective that I
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have based on the tonality that I'm using, as opposed
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to if I'm talking at this particular level there's a
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sense of anxiety that I'm conveying, and it may be
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picked up by an astute opposition or if I'm talking
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with this tonality, it also cast a different perspective of saying, well,
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he sounds like someone of authority. So there's a positioning
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PERSPECTI that even if you don't know that individual, you
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can position yourself such that you allow them to let
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you know more about them. So I would ask you questions, So, Linda,
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how are you doing today? And you would give me
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some response. Again, I'm gauging based even on your response,
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and again word choice along with your nonverbal displays what
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your demeanor is. Then I'm listening intently to how you
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position yourself because and so doing, you're telling me through
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verbal and nonverbal conveyance, exactly how you feel, what you want,
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and how far you're willing to go. And I made
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them turn around and ask probing questions. I appreciate the
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fact that you're negotiating with me. Why did you choose
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to do so? So I'm going to ask you as
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many questions as I possibly can. And just as a sidebar,
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the person asking questions in a negotiation to the degree
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that they're getting answers is leading the negotiation. Why, because
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they're gathering more information from which to position reposition, reposition,
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reposition themselves.
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Yeah, and they're controlling the conversation.
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Definitely. So exactly, they are controlling the conversation. Again, as
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an aside, I was speaking at some event and I had.
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You were just in Lithuania, weren't you.
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Yes, I was just in Lithuania. But well, that was
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a different story that I was about to tell.
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Well, tell the story you were about to tell.
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Okay, Well, I brought a lady up on stage, and
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I was displaying the fact of how you use questions
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to gather information and you can sidestep questions if you
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choose to do so. So I asked her to ask
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me a question, and she said, well, where were you born?
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I said, well, why do you want to know? And
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she said, oh, I just I'm interested to know the
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people that I engage with per their background. I said, oh,
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and what do you plan to do with that information?
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And she said, well, I'm not exactly sure. And I said, well,
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if you were sure, And again the point was in
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that situation, answering questions with the question to control the
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flow of the negotiation. And finally she said, you're not
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asking answering any of my questions, and I said, is
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that bothering you? And of course what he is laughed
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because they realize again I still wasn't answering it. But
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that's how you use questions to actually control a negotiation.
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And again, to the degree someone allows you to do so,
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by answering your questions, you're in greater control. Now you
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were asking about me speaking in Lithuania, reason.
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Yes, what was that like?
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Oh? What was it like? Yeah? Very interesting from the
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perspective of there's a cultural difference from the mannerisms displayed,
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which is a good topic that we can discuss right now.
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I'd like to discuss that the.
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Cultural difference from which body language is displayed, even to
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what degree people are willing to interact with you, how
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far apart they're willing to stand, to display comfort or
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when they are not comfortable, et cetera, et cetera, et cetera,
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and even the pace of speech. So in that case,
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when I spoke to a live audience and they were
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about a thousand people in the audience, one of the
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things I did prior to speaking was walk around the auditorium,
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speaking to several different groups of people just to get
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them warmed up with me. And why did I do that?
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I did that so they wouldn't think, Okay, well, here's
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this foreigner as American that has come here to tell
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us this, that or the other. I wanted to know
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what was of interest to them, and I spoke about
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that from the stage to the degree that I was
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able to bring that in to the conversation's flow. And
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I'll tell you, the people were super nice, and they
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came up afterwards bought lots of my books. And as
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a matter of fact, just this morning, I got a
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request from the promoter to do a webinar follow up
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webinar fan.
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Of course, and the name of your book is tell
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our audience, Well, you have several books, but what was
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the one that last?
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Two? Body Language Secrets to win more negotiations. And as
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a matter of fact, I kind of keep a copy
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handy just so I can display it. And the other
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one is negotiating with a bully.
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Oh, how that's that's interesting. Both they're interesting.
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Well, well, yes, And the reason the publisher asked me
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to write both of these books was because body language
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plays an integral part in any Again, you know, people
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could say I agree with you, and for those that
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are listening to this, I was shaking my head no
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as I was saying I agree with you. And again
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the body allas, what's to stay in the state of comfort.
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So when the body is out of that state, it
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will do something to justify why it's out of that
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state in order to put itself back into that state
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of comfort. So in the case when someone is shaking
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their head no and saying yes, follow the body. Ignore
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the words. The body is telling the truth. And if
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you saw that while you were negotiating with someone, you
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would kind of ask them a question in the form
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of a follow up.
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What would you ask them, Ah.
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Well, you know, I saw I heard your words, but
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you were shaking your head no. Can you explain the difference.
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That's one way to do it. The other thing is
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to observe, even before you get to that point, how
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someone uses their body in different situations, such that you
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have a foundation to compare something later too. So in
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the case where someone is shaking their head no and
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actually saying yes, in some situations, that might be that
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person's way of indicating yes, or the degree of profoundness
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that they are expressing yes, even though they're shaking their
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head no. So again there's not one size fits all
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when it comes to reading and deciphering body length. Thus
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the reason why you had to form a foundation for
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how an individual uses their body when they are communicating,